X is in conversations with sports leagues about producing more docuseries on the platform, CEO Linda Yaccarino told Axios.

Why it matters: The ambition comes as X seeks to win back ad dollars with its CEO and Elon Musk in attendance at the annual advertising confab.

By the numbers: Sports is the number one conversation on X, Yaccarino said.

• About 70% of the conversation ahead of the Paris Olympics this summer is about women's teams, she added.

Driving the news: "The men's strong teams, strong leagues are I think magnets to draw the audience. And the women athletes on the platform, the fandom is just as ferocious," Yaccarino said Wednesday at Women's Sports House, hosted by Axios and Deep Blue Sports + Entertainment, in Cannes.

• "X wants to galvanize what's already authentically out there on our platform, bring those audiences together, feed the user base but also give opportunity for brands in this moment," she added.

Context: X has been investing in long-form video as a way to increase engagement on the platform and lure more ad dollars. The company announced in April that it plans to launch a TV app.

• X will exclusively stream "The Offseason," a six-episode docuseries about NWSL players funded by Alexis Ohanian's venture capital firm Seven Seven Six, the company announced on Tuesday.
• X exclusively premiered "All In: The Boston Celtics," a docuseries behind-the-scenes of the Celtics' NBA championship.
• X also will partner with NBCUniversal on distributing video of the Paris Olympics.

The big picture: Yaccarino's remarks came a few hours after Musk, the owner and chief technology officer of X, spoke on the Cannes main stage. She told Axios that Musk and her came to Cannes for the same reason.

• "It's set fact from fiction," Yaccarino said. "There's insatiable interest in our company, insatiable interest in Elon."
• Yaccarino said she was "happy" to talk with advertisers about brand safety, a concern among the community, but that she wanted to spend time pitching their new investments such as the docuseries.
• "The advancements that we've made in the product are so stunning," Yaccarino said. "What Elon was talking about is letting us earn the opportunity to ... deliver a return on investment in the places you want to put your advertisements."

What we're watching: Yaccarino previously said she expects X to be profitable in 2024.

• When asked about it, she said there is "so much momentum" but did not definitively confirm the financial expectations.

A third person was charged and stomped on by a cow elk in Estes Park, Colorado last week — an "unprecedented" third attack in eight days.

And while the first two victims were both children — an 8-year-old riding her bike and a 4-year-old playing at a park (both which Boing Boing covered last week) — the third person was an adult who was walking her dog right in the middle of town on Friday. — Read the rest

The post Yet another elk stomps on person in Estes Park — an "unprecedented" three attacks in 8 days appeared first on Boing Boing.

Georgia congresswoman Marjorie Taylor Greene wrote today that this morning's unusual East Coast earthquake and next week's total eclipse are among signs sent by God to warn America to repent.

"God is sending America strong signs to tell us to repent. — Read the rest

The post Marjorie Taylor Greene: eclipse a sign God wants America to repent appeared first on Boing Boing.

Elon Musk is a fascinating character. It's only seven or eight years ago that I thought he was a once-in-a-century visionary. Start a successful car company? It's been nearly 100 years since anyone was able to pull that off. Start a private space company? — Read the rest

The post SpaceX has a draconian stock options policy appeared first on Boing Boing.

Below is the best example of a Wikipedia "[citation needed]" that I've ever seen. It's for the "I've got your nose" entry.

It does seem important to have evidence that "at no point is the child's nose actually removed from the child's face." — Read the rest

Article URL: https://www.economist.com/united-states/2023/04/20/rural-americans-are-importing-tiny-japanese-pickup-trucks

Comments URL: https://news.ycombinator.com/item?id=35645624

Points: 494

# Comments: 588